We lead with a typeface called Degular. It’s a contemporary sans serif that’s both a workhorse business typeface and a human-forward joyful face. Degular isn’t afraid to admit it has personality.
In a sea of sameness, Zapier orange represents a new possible. Reminiscent of NASA’s International orange, it has historically been used to set objects apart from their surroundings.
Photography plays the essential role of injecting humanity into our brand, removing any lingering notion that automation is just for the few.
Zapier is the mentor we wish all mentors could be—wise, concise, and helpful, but not pretentious, curt, or a know-it-all.