Zapier Visual Identity

This guide and resource library contains all the information you need to design and write with Zapier. We created it to be a central source of truth and includes detailed answers on how to use everything from our logos and colors to our typography. When everyone follows the same guidelines, we ensure our brand and the experiences it creates are consistent, accessible, and most importantly—enjoyable!

Not from around here? Great to meet you!

We love to collaborate—even with those outside of the Zapier team. As we grow, it’s becoming more difficult for different teams—internal and external—to stay updated with the latest brand designs. Use this guide to get the latest in our visual identity and your work will always feel fresh.

Help Keep It Updated

If you have a question about how to use Zapier’s Visual Identity or notice something missing, send us a message at