Zapier Brand

We're on a mission
to make automation work for everyone

We're on a mission to make automation work for everyone

by connecting your apps into automated workflows

so that every person and every business can move forward at growth speed.

Portrait of man smiling in a blue shirt in front of cream colored backdrop

Two people in front of a rack of jeans working together.

Man working on his computer in a bright office.

A system as dynamic as our customers

Our customers are funny, thought-provoking, and innovative. So we built the entire identity system as a platform for showcasing their stories, ideas, and emotions.

(Plus, how could we resist turning these tweets into pieces of art?)

Our customers are funny, thought-provoking, and innovative. So we built the entire identity system as a platform for showcasing their stories, ideas, and emotions.

(Plus, how could we resist turning these tweets into pieces of art?)

@zapier rocks. It makes me look and feel like a damn wizard. 💯👏

MPaX

@MPaXmarketing

@zapier rocks. It makes me look and feel like a damn wizard. 💯👏

MPaX

@MPaXmarketing

My life is divided into two phases: before I learned how to use @zapier and after I learned how.

John MacGaffey

@johnmacgaffey

My life is divided into two phases: before I learned how to use @zapier and after I learned how.

John MacGaffey

@johnmacgaffey

Display of the word "automate" in two typefaces: Degular Display and GT Alpina

Typography

We lead with a typeface called Degular. It’s a contemporary sans serif that’s both a workhorse business typeface and a human-forward joyful face. Degular isn’t afraid to admit it has personality.

Zap Orange

#FF4F00

Earth

#201515

Moss

#1F3121

Night

#2B2358

Lavender

#C1B7FF

Cream

#FFF3E6

Peach

#FFBF6E

Bolt

#F6FFDB

Sky

#CDE4E1

Almost White

#FFFDF9

Colors

In a sea of sameness, Zapier orange represents a new possible. Reminiscent of NASA’s International orange, it has historically been used to set objects apart from their surroundings.

Portrait of a man working on a laptop in his backyard.

Photography

Photography plays the essential role of injecting humanity into our brand, removing any lingering notion that automation is just for the few.

Four words on a green background: Human, Empowering, Direct, Playful, with sample headlines in text bubbles.

Voice & Tone

Zapier is the mentor we wish all mentors could be—wise, concise, and helpful, but not pretentious, curt, or a know-it-all.

We’re on a mission to make automation work for everyone.

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Welcome to The New Possible.

Brand Guidelines PDF

Jobs