We're on a mission
to make automation work for everyone
by connecting your apps into automated workflows
so that every person and every business can move forward at growth speed.
A system as dynamic as our customers
Our customers are funny, thought-provoking, and innovative. So we built the entire identity system as a platform for showcasing their stories, ideas, and emotions.
(Plus, how could we resist turning these tweets into pieces of art?)
Typography
We lead with a typeface called Degular. It’s a contemporary sans serif that’s both a workhorse business typeface and a human-forward joyful face. Degular isn’t afraid to admit it has personality.
Zap Orange
#FF4F00
Earth
#201515
Moss
#1F3121
Night
#2B2358
Lavender
#C1B7FF
Cream
#FFF3E6
Peach
#FFBF6E
Bolt
#F6FFDB
Sky
#CDE4E1
Almost White
#FFFDF9
Colors
In a sea of sameness, Zapier orange represents a new possible. Reminiscent of NASA’s International orange, it has historically been used to set objects apart from their surroundings.
Photography
Photography plays the essential role of injecting humanity into our brand, removing any lingering notion that automation is just for the few.
Voice & Tone
Zapier is the mentor we wish all mentors could be—wise, concise, and helpful, but not pretentious, curt, or a know-it-all.
We’re on a mission to make automation work for everyone.