There may be times when you have Applings or Zaplings that need to express their personalities with motion. Here is a guide that talks about how we use animation at Zapier and branding guidelines to follow.

The number one rule for using animation at Zapier is to USE IT IN MODERATION. A little movement can go a long way and too much can distract from what you want people to do.

That being said, use the Do’s and Don’t below as a guide to getting started with animation.

Do’s and Don’ts